TIME, 2023
In collaboration with Raphaé Memon
TIME was an installation consisting of 200 limited edition handmade art clocks displayed at the Gaggenau London showroom for the London Festival of Architecture, 01 – 30 June 2023, after which the TIME art clocks were donated to viewers to extend their lives and continue the conversation (further details below).
TIME, 2023
In collaboration with Raphaé Memon
We all have a complex and important relationship to time, from our own internal clock to our shared and conscious existence on this planet. TIME was a series of functional art objects stacked vertically on display at Gaggenau London, including strategic glimpses, considering the viewers’ awareness of space and time in the showroom, in the city, or around the world. With the clocks set to global time zones and comprising of plaster, a common material used in buildings, familiarity is generated, highlighting the possibilities of architecture connecting us all. Each object was handmade by architect and stage designer Raphaé Memon and visual artist Sikander Pervez.
TIME was inspired by the brand’s focus on hand-craftmanship, heritage and sustainability. The installation explored Gaggenau’s history from the German Black Forest, famous for the Cuckoo Clocks, and the significance and grounding of this symbol as a value reflected across every aspect of the brand. A commonality found throughout is time – the time it takes to consider lifestyles around which the appliances are designed; everything is manufactured precisely to ensure minimal amount of waste is produced, so the maximum amount of time is shared between the consumers and appliances that are built to last.
The 200 clocks on display were designed with a minimal vertical block form, taking cues from the brick applied to the interior of the London showroom and the idea of form following function, as observed in the appliances surrounding the installation. Each clock was cast using a precise mixing ratio, with the aim to be as close as possible to zero-waste - mirroring Gaggenau’s sustainable practices during manufacture, which produce little by-product.
TIME was on display at the Gaggenau London showroom from 01 to 30 June 2023, as part of the London Festival of Architecture 2023. Viewers were encouraged to explore the showroom to discover more about the art objects, which were conceptually bound together using Gaggenau’s signature cobalt blue pigment. For their afterlife, the clocks found their way to different homes through donation, extending their time as functional objects, and in-keeping with the global
conversation surrounding sustainability.
Each clock was signed as an edition of 200, designed for their life to continue beyond the installation.